Banner Design, Banner Design Software

5 Banner Design Rules You Must Know

Banner design nowadays takes an important role in website advertising's effectiveness. Except for taking impact on your website's click-through rates, banner design also determines the sorts of your web visitors. For the people who are interested in making flash banners, please check the following 5 rules for banner design.

1. Make The Size Small

As is known to all, every one on Internet is in rush, so you need to make sure your flash banner would be delivering and the visitors would have enough time to see it.

Generally, if the page on which your banner is displayed is bigger, the page loading time will be much longer, and the chance to see the banner is slim and even slimmer to get clicks on it. Thus, as to the banner size, the smaller, the better.

After exporting your flash banner, please do rembember to check the option "compress movie". (Here we take Sothink SWF Easy for example.)

2. Make Your Banner Look Good

Before starting banner design, you had better consider who will watch your banner, and then keep in mind all the related cultures, nationality and religions.

During your banner design, please choose colors and fonts carefully. The colors ought to be browser standard colors -- RGB values that are multiples of 33 hex; the texts must be easily visible and legible; multiple styles, colors, and sizes of text should be avoided in banner design.

Animation is the important part of the creation. Two or more frames in banner design will help you sell more option in advertising message.

Check the example below:

3. Make Keywords Useful

Try not over do proportion, alignment, simplicity in banner design, please remember that less is often better. Let key words be related to your industry, make the eyes follow your message with natural rhythm, and tell the surfer what to do. Use words like "Click here" or "Enter" with an arrow. Many highly successful banners are simply text that reads "Click here if you XYZ..."

Use words like free, money, action, play, fun, hot, and cool in your banner design, with such kind of strong emotional appeal, your banner may attract more visitors to click. However, do not try hype - especially SCREAMING CAPS and !!!exclamation points!!!

Before:

After:

4. Make Advertising Better

The websites that your banner displays need to be in subject to your product field. Just brand correctly. Plus, imagination, creativity, eye catching message in banner design will definitely help your advertising promotion.

5. Make Your Banner Different

Sometimes, you need to break the rules and make your banner unusual. For example, some successful banners say "Don't click here", which causes people's curiousity and leads to more surfers. But it is a risk, so those who do not well master the rules had better not try this way in banner design.

If you want to make such kind of flash banners easily, the most cost-effective way we recommend is to try flash banner maker, for example, Sothink SWF Easy, which is a great tool for banner design.

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