Color Combination in Logo Design

Explain Color Combination

Color combination (color scheme) is the choice of colors used in design for a range of media. In logo design, a basic color combination will use two colors that look appealing together. More advanced color schemes involve several colors in color scheme. To make logo color combination balanced and harmonious, different types of color schemes are used in logo design.

Color Wheel

Color Combination Types

Monochromatic Colors

Monochromatic color is derived from a single hue, and extended using its shades, tones and tints. As a result, the energy is more subtle and peaceful due to a lack of contrast of hue.

Analogous Colors

Analogous colors are colors that are adjacent to each other on the color wheel. Analogous colors are in nature and are pleasing to the eye. It gives a bright effect, and can accommodate many changing moods.

Complementary Colors

Complementary colors are colors that are opposite each other on the color wheel. Complementary color schemes have a more energetic feel.
The high contrast between the colors creates a vibrant look, especially when used at full saturation.

Split-complementary Colors

Split-complementary color is a main color and the two colors on each side of its complementary (opposite) color on the color wheel. These are the colors that are one hue and two equally spaced from its complement.

Double-complementary Colors

Double-Complementary colors are two complementary color sets; the distance between selected complementary pairs will affect on the overall contrast of the final composition.

Triad Colors

The triad color scheme is three colors on the color wheel in a triangle.

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